Are you a Walmart or Perhaps a Whole Foods Modeled Business? Know that More is Less, but Less is So Much More

So why are you doing this to your prospective customers and clients online?  What I see people like to do is offer their audience a variety of choices.  They go and adopt the cheap Walmart, Costco, or the slightly higher priced Whole Foods Market model.  In the online world, people are distracted and have a lot of choices.  When you offer a lot of choices, you offer even more distractions.  More distractions = More confusion = Lack to NO action = No Sales.

The supermarket model does not work in the online model.

Walking into the supermarket, one is already overwhelmed with the different choices of yogurt, ice cream, cereals, cookies, etc.  Just walking down the aisle is quite an adventure.

With too many options come analysis paralysis.  Or basically price and choice paralysis.

Wouldn’t it be nice to walk down the ice cream or yogurt aisle and to be able to sample and taste test each of the different brands and flavours?  Don’t know what to pick, you can just walk away.  Same thing applies with online.  So you want to offer your prospects zillions of choices?  The answer to that is:

No, no, no.

You can see some social influencer, entrepreneur, online trainer, etc. offering a heck load of different options and choices in their business.  Ranging from numerous products and services at different price points, and that are pretty similar, that confuses their prospective customer and client.

You are not a Walmart.  Not even a Whole Foods Market.  So don’t even think of being the online Kwik-E-Mart.  Too many product packages or offerings with too many pricing options will chase your customers away and kill your business.  If you are a Starbucks, you can get away with that.  But you are going online and distractions and choices are everywhere with a single click away.

Do that, your business won’t live long to see the next day.

Too many choices, your prospect will move onto something else even what you are offering may be superiorly better than what your competitors have to offer.

Like I mentioned before, I like to go for quick wins.  With quick wins, it can help boost your morale and confidence.  And with that, it can provide you with the momentum to push forward to greater heights you’ve never seen in your business before.

You just need one great, powerful offering that gives them everything they can need to fix their problem.

So what’s the lesson here is?  More is better?  Definitely not.

More is less, but less is much, much more for your business today.

I go for less.