I like to go for quick wins.  With quick small wins, it can help boost your morale and confidence leading to big wins.  And with that, it can provide you with the momentum to push forward to greater heights that you’ve never seen before in your business.

Like every Olympic athlete, they build upon small wins in the trials, World Championships, etc. after their failures.  Small wins lead up to the bigger wins.  Behind every gold medal, there is likely many failures behind the scene.  You want to get the small wins quickly to push you forward.  The Michael Phelp’s, Usain Bolt’s, Rafael Nadal’s, build upon their small wins leading to their dominance.

However, instead of quick wins.  Most people let fear get in the way.  They fear that no one would buy a 1K or 2K program, when in fact, there is a whole market for it, and they will likely will want what you would have to offer.

Also, most people want as many people as humanely possible to buy their courses and prices at a very low price.  Sure, you want exposure and branding with a wider reach, but you are doing a disfavour to your market by just offering low priced offers.  How many people do you actually think take action on your lower priced offers?  Exactly.  Not much.  The info just piles up dust in their hard drive somewhere.  So more isn’t necessarily better for you and you won’t be attracting more committed people who are serious enough to take action in resolving their problem.

To deliver transformation to the audience, you need them to deliver commitment and action to themselves.  That’s why you would charge a higher price.  Those who are serious and committed will always find a way to make an investment towards themselves and for their future.  They will take a stand for themselves and try to let nothing get in their way.  Those who are bang on focussed and motivated, would just kick down the door and any door that is closed and in their way.

So here are the different options one can deliver to their ideal customers and clients:

1) Automated Digital/Online Programs: Offering $27-$497 digital program with 4-8 weeks delivery.

2) Automated Higher Ticket with Webinar – Offering a $997 program with 4-6 weeks delivery.

3) High Ticket Programs – Offering a $5K-$25K program or service in 2-6 months delivery time.

4) Recurring High Ticket Program/Service – $1K-$3K/month.

5) The Much Higher Ticket Program – There are those that pay $100K+ with full payment with 1-2 year delivery.

The possibilities are endless.  But what I love to focus on is that 1K and especially the 2K program.  There isn’t really a difference between the 1K vs. 2K program besides the actual price itself.  So just sell the 2K programs.  All you really need is a powerfully and strategically crafted webinar with some emails to follow up.

You want quick wins when starting out, so go 2K.  So this could be the $1,997 or perhaps $2,497 offer.  Up to you.

So try to prequalify your customers and clients.  And remember, you cannot fix the problem of everyone, but you can fix the problem of the seriously committed, that is the “Problem of One”.